Sierra Airlines

Prestige Suite

A350-1000

The Brief

To reimagine the future of long-haul Business Class travel by designing a premium seating experience that responds to the evolving needs of luxury passengers—prioritizing comfort, personalization, and emotional impact while maintaining manufacturability and brand distinction.

The premium airline market is saturated with predictable offerings: lie-flat seats, surface-level luxury, and limited personalization. High-end travelers increasingly demand more—privacy without isolation, adaptive environments, and seamless user experiences that reflect their lifestyle.

Services

2025

Industrial Design

Brand Strategy

Product Visualization

CMF Development

Bridging the Gap

Most premium airlines crowd a saturated market of functional luxury flat beds, better food, and minimal personalisation. Sierra Airlines finds its opportunity in the under-served space of emotional resonance and passenger well-being, offering a differentiated experience through personalisation, comfort, and sculptural elegance.

The premium airline market is currently oversaturated with similar offerings, making it challenging for airlines to stand out.

Many competitors are still using outdated design models, which limits personalisation options for travellers.

A significant 72% of premium travellers now expect tailored experiences that focus on wellness.

Tailoring to the traveller

Not the Template…

Sierra Airlines fills this gap by rejecting cookie-cutter cabins in favour of sculptural privacy, adaptive comfort, and emotional design; positioning itself where user needs actually are.

This approach positions Sierra Airlines to meet the actual needs of users, setting it apart from the competition.

70%

Why it Matters?

Of airline profit on long-haul routes from business class
Indicating a rising demand in personalised luxury
And airlines investing in premium seats for profitability

High-end travellers expect personalisation, privacy and wellness
And are willing to pay for it...

How we’re delivering this?

Lie flat seating
Wi-Fi connectivity during the flight
Broad entertainment selection
A fine dining experience
Personalised climate & lighting controls
Bluetooth charging for mobile devices
Bluetooth and screen sharing capabilities with TV
An abundance of personal storage solutions
High quality material selection
Closing privacy doors & divider (for aisle seats)
Retracting & adjustable tray table

The Onboard Lifestyle

The Culinary Experience

Rest & Recovery

Wellness & Entertainment

Work & Focus

The Value of Moving Forward

Our production viability is highlighted by the use of rotationally molded certified FR-PE, which ensures lightweight and flame-retardant performance.

And the concept is FAA-compliant, meeting the FAA FAR 25.853 standards, which guarantees certification and flight approval for our products

Additionally, our scalable process is designed for modular assembly, allowing for cost-effective scaling and integration across fleets.

Design Language Strategy

Marketing Strategy Presentation

Client Facing Presentation

The Amenity Kit

In partnership with Prada, The amenity kit is a tactile and personal selection of premium products to make your experience in The Prestige Suite even more comfortable.