Sierra Airlines
Prestige Suite
A350-1000
The Brief
To reimagine the future of long-haul Business Class travel by designing a premium seating experience that responds to the evolving needs of luxury passengers—prioritizing comfort, personalization, and emotional impact while maintaining manufacturability and brand distinction.
The premium airline market is saturated with predictable offerings: lie-flat seats, surface-level luxury, and limited personalization. High-end travelers increasingly demand more—privacy without isolation, adaptive environments, and seamless user experiences that reflect their lifestyle.
Services
2025
Industrial Design
Brand Strategy
Product Visualization
CMF Development
Brief
To reimagine the future of long-haul Business Class travel by designing a premium seating experience that responds to the evolving needs of luxury passengers—prioritizing comfort, personalization, and emotional impact while maintaining manufacturability and brand distinction.
The premium airline market is saturated with predictable offerings: lie-flat seats, surface-level luxury, and limited personalization. High-end travelers increasingly demand more—privacy without isolation, adaptive environments, and seamless user experiences that reflect their lifestyle.
User Journey Experience
Highlight key touchpoints
Boarding → Personalization loads automatically
Champagne welcome → Mood lighting adjusts
Bluetooth connects → Tray table deployed for work or dining
Suite reclines to lie-flat → Personalized environment for sleep
Design Language Strategy
Marketing Strategy Presentation
Client Facing Presentation
Project Contributors
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Hannah Knerr
Graphic Designer
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Charlie Anderson
Graphic Designer
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Isa Bailly
Aesthetic Consultant