Yggdrasil Collective
Yggdrasil Co. is an umbrella brand uniting three distinct beverage lines—each rooted in Norse mythology and crafted for different target demographics.
Valhalla Taverns
A bold craft beer brand reimagining Norse mythology through typography and storytelling. Rather than relying on clichéd imagery, Valhalla Taverns uses a clean, typographic design system to educate consumers on lesser-known aspects of mythological lore, inviting personal interpretation. This unique approach sets it apart within the saturated craft beer market.
Æsir Vault – Asgard’s Reserve
A sophisticated liquor line featuring vodka, whiskey, and aquavit. Designed for a more mature audience, Æsir Vault elevates the mythological theme by focusing on legendary Norse creatures and a refined visual identity that runs parallel to Valhalla Taverns while embracing elegance and premium cues.
Frostborn Seltzers
A playful and affordable hard seltzer brand inspired by Norse ice giants. Geared toward a younger, college-age audience (21–26), Frostborn delivers bold flavor and mythic personality, with branding still in development to reflect its energetic, modern spirit.
NEW
COLLECTION
What should we know about this product? How is it made, how much does it cost, what color and size is it? Better descriptions result in more sales.
Meet the Team
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
Charlie Anderson
Project Manager
Graphic Designer
Louis Renault
Product Designer
3D Visualiser