Yggdrasil Collective
Yggdrasil Co. is an umbrella brand uniting three distinct beverage lines—each rooted in Norse mythology and crafted for different target demographics.
Valhalla Taverns
A bold craft beer brand reimagining Norse mythology through typography and storytelling. Rather than relying on clichéd imagery, Valhalla Taverns uses a clean, typographic design system to educate consumers on lesser-known aspects of mythological lore, inviting personal interpretation. This unique approach sets it apart within the saturated craft beer market.
Æsir Vault – Asgard’s Reserve
A sophisticated liquor line featuring vodka, whiskey, and aquavit. Designed for a more mature audience, Æsir Vault elevates the mythological theme by focusing on legendary Norse creatures and a refined visual identity that runs parallel to Valhalla Taverns while embracing elegance and premium cues.
Meet the Team
Charlie originally asked me to join the project to create some renders to better communicate the product, however, we decided to develop upon the existing product line and created something special…
Charlie Anderson
Project Manager
Graphic Designer
Louis Renault
Product Designer
3D Visualiser